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CRM Email Coder/Designer

 

SUMMARY   
ICON Health & Fitness is seeking an experienced and driven CRM Email Designer/Coder to help grow our email marketing program. This position will be responsible to optimize existing programs, while envisioning, forming, and implementing new email marketing strategies. 

EDUCATION and/or EXPERIENCE 

  • Advanced HTML, Responsive and CSS hand-coding skills (proficient in table-based email templates)
  • Working knowledge of photoshop (ability to slice images)
  • Proficient in Microsoft Excel and email reporting/analytics
  • Advanced knowledge of email best practices and rendering consistency across all desktop and mobile platforms
  • Litmus knowledge preferred
  • Detail-oriented and having the ability to work in a fast paced environment
  • Basic knowledge of SQL
  • BA/BS (marketing, business, or technical degree preferred) or equivalent working experience.
  • Develop new email campaigns based on analytical insights and business planning.
  • Segment lists based on behaviors like past email engagement and website interactions.  
  • Work closely with Direct Sales Team to understand the buyer lifecycle and develop compelling campaigns to strengthen the customer’s journey.
  • Work well with a team
  • Knowledge of CAN-SPAM laws. 
  • Must love analytics.  
  • Great writer and communicator. 
  • Salesforce Marketing Cloud experience a plus.
  • Other duties may be assigned 

 

"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

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