The digital awareness/social media manager will implement marketing strategies and custom campaigns to help Icon brands accomplish their individual business and marketing goals domestically and internationally with the help of the social team.
This person will lead a team of community managers who are responsible for building and engaging their social communities, increasing brand awareness, creating content, driving web traffic, and shaping the brand image.
This team also works across departments to boost SEO, enhance email marketing, create and distribute PR hits, and provide customer service support.
The role of the DA/SMD is to oversee each of the following for NordicTrack and ProForm:
The manager collaborates with a network of influencers whose content and involvement reflects company values to represent Icon social channels.
This person will conduct semi-annual interviews with the team to assess performance. They will report directly to the Senior Vice President of Global marketing. In addition they will work with Director of online marketing as well as other executives in the marketing and direct response groups.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following.
● Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
● Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor’s Degree in Marketing, Communications or related field
3+ years’ experience in social media management
"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."